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Editorial November 2017 : Are B2C apps driving B2B apps?
As part of a trip, whether it’s a journey at the weekend or a holiday break, all of us have used consumer (or B2C – Business to Consumer) mobile apps to book a taxi, hire a bicycle, book a hotel room or holiday home, buy a plane or train ticket. The smartphone has now become our travel companion of choice, thanks to the magic of geolocation! Whether for Android or iOS, B2C mobile apps are thriving and experiencing a rapid innovation, ...
Stéphane Donders , CEO Traveldoo
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